Boston Pride announced today that TD Bank, Americaâ€™s Most Convenient BankÂ®, has entered into a two-year partnership with Boston Pride that will support the 2014 and 2015 programming of the organization, including the annual Boston Pride Week celebration with the Pride Parade and Pride Festival, Latin@ Pride, and Youth events. This is the first time that Boston Pride has entered into a multi-year agreement with a corporate partner.
â€œWe are very excited by this new relationship and are extremely grateful to TD Bank for their commitment to Pride and our community,â€ said Boston Pride President Sylvain Bruni.Â â€œTD Bankâ€™s support of our organization shows that they are a great corporate partner who understands that Prideâ€™s mission also aligns with theirs.Â We look forward to a successful partnership with TD Bank and to bringing more diverse and stronger programming to the LGBT community through their support.â€
Boston Pride supports programming that includes the entire spectrum of the local LGBT community ranging from events for youth, different ethnic groups, seniors and also provides programs focusing on human rights.
TD Bankâ€™s commitment to diversity and inclusiveness are embedded in its company culture which is reflected in its mission.
â€œTD’s commitment to diversity is not only the right thing, but it’s critical to achieving our mission to Build a Better bank. Our success depends on reflecting the communities and cultures where we do business,â€ said Mark Crandall, TD Bank Regional President for Connecticut, Massachusetts and Rhode Island. â€œTD Bank has participated in Boston Prideâ€™s annual parade for many years, and weâ€™re proud to help spread the message of diversity and inclusiveness.â€
The theme for the 2014 Pride Parade and Festival is, â€œBe Yourself, Change the World.â€ The theme encourages the LGBT community to embrace what makes each individual unique and to use those qualities to change the world for the better. Boston Pride Week 2014 will be held from June 6th through June 15th.
More information on 2014 Boston Pride Weekâ€“ Be Yourself, Change the World â€“ can be found at https://www.bostonpride.org
Contribute to, and follow the conversation online with #BeYourself and #BostonPride.
About Boston Pride
Boston Pride produces events and activities to achieve inclusivity, equality, respect, and awareness in Greater Boston and beyond. Fostering diversity, unity, visibility and dignity, we educate, communicate and advocate by building and strengthening community connections.